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Nike Basketball Valentine AR Activation

2021 / AR Development, Illustration
LINK ↗

CONTEXT

To celebrate NBA All-Star Weekend, Nike Basketball created the Everlasting Love Pack, a set of unique, love-themed colorways for the brand’s five signature shoes, each commemorating the brand’s love for the game.

With limited number of the kicks and unlimited amount of fandom, Nike Basketball teamed up with Artemis Ward to create a AR filter to bring the audience closer in an interactive, quiz-style way – the first-ever Nike Basketball AR Filter that matched users with their basketball sole-mate.

During the month of February, this was the top performing Instagram Story for @NikeBasketball.

No items found.

With limited number of the kicks and unlimited amount of fandom, Nike Basketball teamed up with Artemis Ward to create a AR filter to bring the audience closer in an interactive, quiz-style way – the first-ever Nike Basketball AR Filter that matched users with their basketball sole-mate. During the month of February, this was the top performing Instagram Story for @NikeBasketball.

DEEP DIVE INTO AR

Being the main designer on this project gave me the opportunity to really dig into Spark AR and experiment with different functionalities within the software. Like a kid with new toy, I dived head-first into learning the software with excitement and passion. As a no-code platform, it definitely required both logical skill in building the workflow and creative skills in defining the output.

LINK TO FULL PAPER ↗

Microsoft: Inside the Kitchens of the Future

Nike Basketball Valentine AR Activation

2021 / AR Development, Illustration
LINK ↗

CONTEXT

To celebrate NBA All-Star Weekend, Nike Basketball created the Everlasting Love Pack, a set of unique, love-themed colorways for the brand’s five signature shoes, each commemorating the brand’s love for the game.

With limited number of the kicks and unlimited amount of fandom, Nike Basketball teamed up with Artemis Ward to create a AR filter to bring the audience closer in an interactive, quiz-style way – the first-ever Nike Basketball AR Filter that matched users with their basketball sole-mate.

During the month of February, this was the top performing Instagram Story for @NikeBasketball.

No items found.

With limited number of the kicks and unlimited amount of fandom, Nike Basketball teamed up with Artemis Ward to create a AR filter to bring the audience closer in an interactive, quiz-style way – the first-ever Nike Basketball AR Filter that matched users with their basketball sole-mate. During the month of February, this was the top performing Instagram Story for @NikeBasketball.

DEEP DIVE INTO AR

Being the main designer on this project gave me the opportunity to really dig into Spark AR and experiment with different functionalities within the software. Like a kid with new toy, I dived head-first into learning the software with excitement and passion. As a no-code platform, it definitely required both logical skill in building the workflow and creative skills in defining the output.

LINK TO FULL PAPER ↗

Microsoft: Inside the Kitchens of the Future

Nike Basketball Valentine AR Activation

2021 / AR Development, Illustration
LINK ↗

The first-ever Nike Basketball AR Filter that matched users with their basketball sole-mate.

CONTEXT

To celebrate NBA All-Star Weekend, Nike Basketball created the Everlasting Love Pack, a set of unique, love-themed colorways for the brand’s five signature shoes, each commemorating the brand’s love for the game.

With limited number of the kicks and unlimited amount of fandom, Nike Basketball teamed up with Artemis Ward to create a AR filter to bring the audience closer in an interactive, quiz-style way – the first-ever Nike Basketball AR Filter that matched users with their basketball sole-mate.

During the month of February, this was the top performing Instagram Story for @NikeBasketball.

No items found.
an open magazine mock-up for the map and data vis pages
an open magazine mock-up for life-cycle cost on electric kitchen
a stack of mock-up magazines

With limited number of the kicks and unlimited amount of fandom, Nike Basketball teamed up with Artemis Ward to create a AR filter to bring the audience closer in an interactive, quiz-style way – the first-ever Nike Basketball AR Filter that matched users with their basketball sole-mate. During the month of February, this was the top performing Instagram Story for @NikeBasketball.

DEEP DIVE INTO AR

Being the main designer on this project gave me the opportunity to really dig into Spark AR and experiment with different functionalities within the software. Like a kid with new toy, I dived head-first into learning the software with excitement and passion. As a no-code platform, it definitely required both logical skill in building the workflow and creative skills in defining the output.

LINK TO FULL PAPER ↗

Nike Basketball Valentine AR Activation

AR Development / Illustration / Social Media
LINK ↗
Context

To celebrate the 2022 NBA All-Star Weekend and Valentine's Day, Nike Basketball created the Everlasting Love Pack, a set of unique, love-themed colorways for the brand’s five signature shoes, each commemorating the brand’s love for the game.

findings

With limited number of the kicks and unlimited amount of fandom, Nike Basketball teamed up with Artemis Ward to create a AR filter to bring the audience closer in an interactive, quiz-style way – the first-ever Nike Basketball AR Filter that matched users with their basketball sole-mate. During the month of February, this was the top performing Instagram Story for @NikeBasketball.

Team

Agency: Artemis Ward
Creative Strategist: Grace Ann Roberts
Sr. Art Director: Emily Tartanella

Lead Designer: Jade Huang
Design Researcher: Jade Huang
Creative Director: Chris Maier

Current Microsoft Icon Library

The existing line art icons are great for web usage, but bin signage requires a more noticeable and legible style, so that viewers can process the information from a distance.

A compilation of microsoft icons
colors and weight brand guideline for Microsoft

Initial research

The ZW pilot is global. We researched waste bins from all around the world, both on MS campus and off. From there, we listed out all the potential streams and use them as the foundation of our icon library built. In addition, we sorted out a color database to represent the according streams.

Four waste bins in Malaysia
three waste bins in IrelandThree waste bins in Ireland
Four waste bins in some Microsoft office
four waste bins in Spain
Four waste bins in China
Three waste bins in the States

Streams and icons database

Waste sorting guidelines

Application

Letter
a large-size mockup of compost bin signage
Square
a medium-size mockup of compost bin signage
Small
a small-size mockup of compost bin signage

Letter: For full signs can be posted, or there is a desire to offload additional content via QR code.
‍
Square: Best used in medium spaces where more info is desired, but sizing needs to be condensed or square to fit. 

Small: Best used when nothing larger is appropriate, such as on bin tops, or other small spaces.

Adaptable, customizable, ease of use for Microsoft offices all around the world.

Streams and icons System

Waste sorting categories with their colorsa collection of sample icons for the bin signage

Zero Waste Bin Signage Template Demo

a picture of microsoft office with waste bins

Press

Greenbiz
"A taste of Microsoft’s all-electric kitchen" 23 Jun 2022
Fast Company
"Microsoft’s hottest new product is … a wok" 15 Apr 2022
"Microsoft On the Issues" Linkedin Post
"...a benchmark for the culinary industry on the capabilities and promise of the all-electric cooking equipment that will help achieve a #ZeroCarbon future." 10 Jul 2022
Food Management
"Taking a massive leap forward into a green future, this major new dining center features custom-designed equipment for 100% electric volume cooking of a diverse array of food concepts." 08 Jul 2022

More Work

Microsoft: Inside the Kitchens of the Future

Nike Basketball Valentine AR Activation

AR Development / Illustration / Social Media
LINK ↗
Context

To celebrate the 2022 NBA All-Star Weekend and Valentine's Day, Nike Basketball created the Everlasting Love Pack, a set of unique, love-themed colorways for the brand’s five signature shoes, each commemorating the brand’s love for the game.

findings

With limited number of the kicks and unlimited amount of fandom, Nike Basketball teamed up with Artemis Ward to create a AR filter to bring the audience closer in an interactive, quiz-style way – the first-ever Nike Basketball AR Filter that matched users with their basketball sole-mate. During the month of February, this was the top performing Instagram Story for @NikeBasketball.

Team

Lead Designer: Jade Huang
‍Support Designer: Anthony Petrillo
Creative Director: Chris Maier

Creative Strategist: Grace Ann Roberts
Sr. Art Director: Emily Tartanella

three reports on grass

Brand elements

Microsoft logos against plain backgrounds
the Microsoft color palette used in the report
the microsoft color palette used in the report, continued
the microsoft typography guide used in the report
the Microsoft color palette used in the report, continued

Moodboard

some geometric-style shapes in various colors
data visualization example
data visualization example
a geometric-style illustration of kitchen table
a book cover with circles

Application

The final direction embraces the simplicity of Microsoft brand in minimalist-style infographics and cohesive color scheme throughout.

a case study in the report on developing an induction wok
a geometric-style illustrated map from the report

Bold color choices signify advance in technology. Stripping down to shapes only, helps digest already complex information.

a landscape of open magazine mock-up an open magazine mock-up for life-cycle cost on electric kitchen

Not just a report. Also a road map for a scalable solution using renewable energy when it comes to commercial kitchen.

Recipe Layout

a recipe in the report on Chicken Thai Fried Rice, continued

LinkedIn Social Asset

an animation of moving geometric-style wok

Additional Exploration

Cover exploration from first iterations.

Press

Greenbiz
"A taste of Microsoft’s all-electric kitchen" 23 Jun 2022
Fast Company
"Microsoft’s hottest new product is … a wok" 15 Apr 2022
"Microsoft On the Issues" Linkedin Post
"...a benchmark for the culinary industry on the capabilities and promise of the all-electric cooking equipment that will help achieve a #ZeroCarbon future." 10 Jul 2022
Food Management
"Taking a massive leap forward into a green future, this major new dining center features custom-designed equipment for 100% electric volume cooking of a diverse array of food concepts." 08 Jul 2022

More Work

Microsoft Zero Waste Pilot Program

Nike Basketball Valentine AR Activation

AR Development / Illustration / Social Media
LINK ↗
Context

To celebrate the 2022 NBA All-Star Weekend and Valentine's Day, Nike Basketball created the Everlasting Love Pack, a set of unique, love-themed colorways for the brand’s five signature shoes, each commemorating the brand’s love for the game.

findings

With limited number of the kicks and unlimited amount of fandom, Nike Basketball teamed up with Artemis Ward to create a AR filter to bring the audience closer in an interactive, quiz-style way – the first-ever Nike Basketball AR Filter that matched users with their basketball sole-mate. During the month of February, this was the top performing Instagram Story for @NikeBasketball.

Team

Lead Designer: Jade Huang
‍Art Director: Jade Huang
Creative Director: Danielle McKendrick

Account Lead: Teodora Lancaster
Creative Strategist: Quinten Rosborough
Agency: Artemis Ward

AR Filter FEB 2022 performance

Impressions

8.2k

Opens

15.6k

Captures

5.7k

Saves

206

shares

302

AR Filter Demo

IG Stories

three phone mockups of IG stories

IG In-feeD

a close-up of a basketball shoe
a close-up of basketball shoes
a close-up of basketball shoes
a close-up of basketball shoes
a group of people playing basketball

Elevate social connections with AR Filter and polls – turning followers into an engaged community.

AR Filter Process

Loop Animation

a screenshot of workflow in making the loop animation

illustrative elements

a screenshot of workflow in making the randomized selection

randomized selection

a screenshot of workflow in making the illustrative elements

More Work

Nike Basketball Valentine AR Activation

AR Development / Illustration / Social Media
LINK ↗
Context

To celebrate the 2022 NBA All-Star Weekend and Valentine's Day, Nike Basketball created the Everlasting Love Pack, a set of unique, love-themed colorways for the brand’s five signature shoes, each commemorating the brand’s love for the game.

Solution

With limited number of the kicks and unlimited amount of fandom, Nike Basketball teamed up with Artemis Ward to create a AR filter to bring the audience closer in an interactive, quiz-style way – the first-ever Nike Basketball AR Filter that matched users with their basketball sole-mate. During the month of February, this was the top performing Instagram Story for @NikeBasketball.

Team

Lead Designer: Jade Huang
‍Art Director: Jade Huang
Creative Director: Danielle McKendrick

Account Lead: Teodora Lancaster
Creative Strategist: Quinten Rosborough
Agency: Artemis Ward

AR Filter FEB 2022 performance

Impressions

8.2k

Opens

15.6k

Captures

5.7k

Saves

206

shares

302

Campaign 1

Nike NBA City Edition Jerseys 2022-2023

The 2022-23 Nike NBA City Edition uniform collection showcases the unique history and culture behind NBA teams, their cities and their shared bond with NBA fans around the world. We help @nikebasketball social team come up with a launch plan that consisted of a teaser video, interactive IGS and some weekly content that can be posted throughout the NBA seasons.

Keep it a mystery. We wanted to kick the City Edition campaign off with a simple tease, one that let our audience know that something cool was on the way.

Time for a pop quiz. The launch post needs to be memorable and interactive, in order to garner as much attention as possible.

IG In-feeD

a collection of five basketball shoes

IG Stories

AR Filter Process

Like a kid with new toy, I dived head-first into learning Spark AR with excitement and passion. As a no-code platform, Spark required both logical and creative skills in the process.

After many YouTube tutorials, the occasional Reddit forums and almost 7 rounds of edits, we finally arrived at the final version that was eventually posted to @nikebasketball channel and stayed for the whole of 2022.

Loop Animation

a screenshot of workflow in making the loop animation

illustrative elements

a screenshot of workflow in making the randomized selection

randomized selection

a screenshot of workflow in making the illustrative elements

More Work

Microsoft Zero Waste Pilot Program